Braze is a customer-oriented platform that helps leading brands create insights about their customers. It is a marketing analysis and application automation software that is compatible with Android, Windows, iOS, and Unity. The company has a team dedicated to Braze Academy, which is a resource for automating integration, deployment, and marketing. The product is a platform that allows brands to humanize their relationships with their customers through technology. This leads to better experiences and improves customer loyalty, life expectancy and return on investment.