Rocketlink allows you to retarget any link that you share with your audience by adding custom retargeting pixels and personalised call-to-action buttons. This improves the click-through rate (CTR) and decreases the cost-per-click (CPC) of campaigns since customers who are interested in consuming targeted content are already better prospects than cold leads. With better attention from potential customers, more leads can be generated.
Other primary features include using your own subdomain with custom URL slugs, adding custom CTAs to pages, analysing the performance of campaigns through the right metrics, sharing QR codes with embedded pixels, and customised 404 redirects to improve user experience. The tool is compatible with multiple ad platforms including Facebook, Twitter, LinkedIn, Pinterest, Google Ads, and more. Moreover, users can also add conversion events or scripts via Google Tag Manager to any shortened link.