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The Trade Desk

The Trade Desk

By The Trade Desk

4.4  ·  55 reviews Demand Side Platform (DSP) Onetime(Perpetual License)
About
The Trade Desk is a media-buying platform that offers aggregators, agencies, and advertisers cutting-edge technology to manage social, display, video, and mobile advertising campaigns. The Trade Desk's integration with inventory, major data, and publisher partners make sure maximum reach and enhances the decision-making capabilities. Enterprise APIs facilitate custom development on top of the cloud-based self-service platform and give users everything they need to build a personalized omnichannel solution. Also, open APIs make sure that users get more value from their first-party data. The Trade Desk’s varied targeting variables like temperatures, time of day, ad format, and supply source paves the way for impression-level bidding. Besides, bulk editing is possible to make quick changes to a campaign and geo-targeting feature facilitates the delivery of content based on specific locations. The platform’s transparency in reporting and measurement enables users to know how their campaigns are performing and what needs to be changed.
Key Features
  • Brand Safety and Fraud Protection
  • Mobile Advertising
  • Creative Management
  • AI Optimization
  • Frequency Capping
  • Retargeting
  • Demographic Targeting
  • Contextual Targeting
  • Geo Targeting
  • Private Marketplace
  • Real-time Bidding
  • Omnichannel Campaign Management
  • Reporting
  • Budget Management
  • Audience Targeting
Pricing
User Reviews + Write a Review
★★★☆☆
"Incredibly Helpful - Create Efficiencies"

What do you like best? Created multiple efficiencies for the agency What do you dislike? Learning curve is steeper than I would like What problems are you solving with the product? What benefits have you realized? Perfect client solution -...

AI
Agency in Marketing and Advertising
★★★☆☆
"Incredibly Helpful - Create Efficiencies"

What do you like best? Created multiple efficiencies for the agency What do you dislike? Learning curve is steeper than I would like What problems are you solving with the product? What benefits have you realized? Perfec...

★★★★☆
"My Review"

What do you like best? Access to the private marketplace- big selling point for some clients. What do you dislike? Inflexible reporting. Would really like to be able to build custom reports. Recommendations to others considering the product:...

BE
Ben E
★★★★☆
"My Review"

What do you like best? Access to the private marketplace- big selling point for some clients. What do you dislike? Inflexible reporting. Would really like to be able to build custom reports. Recommendations to...

UI
User in Management Consulting
★★★★☆
"Experience with trade desk"

What do you like best? As a consulting we are mostly using Advertising capabilities of trade desk. It capabilities are really good and creative.in DMP side, data management, modeling and reporting for third party partnership is really good. W...

Frequently Asked Questions
How much does The Trade Desk cost?

The Trade Desk offers 1 pricing plan(s):

  • The Trade Desk Custom Plan — USD0.00
What is The Trade Desk used for?

The Trade Desk is a Demand Side Platform (DSP) solution. Top features include:

  • Brand Safety and Fraud Protection
  • Mobile Advertising
  • Creative Management
  • AI Optimization
  • Frequency Capping
Does The Trade Desk offer a free trial?

The Trade Desk does not currently offer a free trial.

What support does The Trade Desk provide?

The Trade Desk provides Business Hours,Online (Ticket) support.

Is The Trade Desk cloud-based or on-premise?

The Trade Desk is Cloud Hosted software.

What training resources does The Trade Desk offer?

The Trade Desk provides Help Guides,Blogs,Video Guides for training.

Tool Info
Company The Trade Desk
HQ California,
Starting price Free
Deployment Cloud Hosted
Languages English
Free Trial Not Available
Best For
Enterprises SMEs SMEs
Customization
No