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SendinBlue

SendinBlue

By SendinBlue

4.6  ·  962 reviews Email Marketing Software Yearly,Monthly
About
What is SendinBlue? SendinBlue is a cloud-based digital marketing and communication platform designed to help businesses manage email marketing, SMS campaigns, and customer engagement from a single dashboard. Often referred to as send in blue or send blue, the platform enables companies to create targeted campaigns, automate workflows, and track performance with ease. It is widely used by businesses looking to improve customer communication through data-driven messaging. Beyond email campaigns, SendinBlue offers advanced tools such as marketing automation, contact management, and transactional messaging. Known for its flexible pricing model and scalable features, the platform fits well alongside other email marketing software used by startups and growing businesses to build stronger customer relationships and increase conversions.

Who Uses SendinBlue?

SendinBlue is commonly used by:

  • Startups and small businesses

  • E-commerce brands

  • Marketing agencies

  • SMEs and mid-sized companies

  • Entrepreneurs managing digital campaigns

It is suitable for teams that need affordable and scalable marketing tools.

Why Choose SendinBlue?

Businesses choose SendinBlue for its all-in-one marketing capabilities and flexible pricing structure. It allows users to manage email, SMS, and automation without relying on multiple platforms.

Benefits of SendinBlue

Key benefits include:

  • Easy-to-use campaign builder

  • Strong deliverability rates

  • Flexible pricing based on usage

  • Automation for customer journeys

  • Real-time analytics and reporting

  • Scalable for growing businesses

These benefits help businesses improve engagement while controlling costs.

Features of SendinBlue

Core sendinblue features include:

  • Email marketing campaigns

  • SMS and transactional messaging

  • Marketing automation workflows

  • Contact and list management

  • A/B testing and analytics

  • Campaign performance dashboards

These features make it a comprehensive communication platform.

How to Use SendinBlue?

To use SendinBlue:

  1. Create an account and set up your contact lists

  2. Design email or SMS campaigns using templates

  3. Configure automation workflows

  4. Schedule or send campaigns

  5. Track open rates, clicks, and conversions

  6. Optimize campaigns using performance insights

The platform is beginner-friendly yet powerful for advanced users.

SendinBlue Demo

SendinBlue typically offers access to a demo or trial environment where users can explore features such as automation, email creation, and reporting before committing.

SendinBlue Pricing

Sendinblue pricing is based on email volume rather than the number of contacts, making it cost-effective for many businesses. Plans vary depending on usage, with transparent options covering send blue pricing, sendblue cost, and send in blue price requirements for different business sizes.

SendinBlue Review

SendinBlue is generally well-reviewed for its affordability, feature set, and ease of use. Users often highlight its automation tools and pricing flexibility, though some note limitations in advanced design customization compared to premium platforms.

Key Features
  • List Management
  • Customer Support
  • Marketing Automation
  • Project Management
  • Lead Scoring
  • Call Logging
  • Contact Management
  • Quotes (Proposals)
  • Referral Tracking
  • Product Catalog
  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Timeline View
  • Time & Expense Tracking
  • Task Management
  • Status Tracking
  • Resource Management
  • Project Planning
  • Dashboard
  • Purchasing
  • Time Off Management
  • Recruiting Management
  • Contact Management
  • Instagram Ads
  • Facebook Ads
  • Google Remarketing Ads
  • Abandoned Cart Email
  • Mobile App
  • Send Time Optimization
  • Sign Up Forms
  • Free Stock Photos
  • RSS to Email
  • Predesigned Email Templates
  • Email Scheduling
  • Contact List Import
  • Click Map
  • Real-time Email Editor
  • Document Library
  • List Segmentation
  • Drag and Drop Editor
  • A/B Testing
  • Template Management
  • Spam Check
  • Mailing List Management
  • Event Triggered Email
  • Drip Campaigns
  • Click-through Tracking
  • Auto-Responders
  • Delivery by Time Zone
  • Multivariate Testing
Screenshots
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Pricing
Free
USD0
  • 300 emails/day
  • Customizable Email Templates
  • Drag & Drop Editor
  • Transactional Emails
  • SMS & WhatsApp Campaigns
  • 300 emails/day
  • Customizable Email Templates
  • Drag & Drop Editor
  • Transactional Emails
  • SMS & WhatsApp Campaigns
Get Started
Business
USD65/Month
  • With unlimited contacts
  • Includes features of Starter plan
  • plus
  • Marketing Automation
  • A/B testing
  • Advanced statistics
  • Multi-user access
  • Send time optimization
  • Phone support
  • With unlimited contacts
  • Includes features of Starter plan
  • plus
  • Marketing Automation
  • A/B testing
  • Advanced statistics
  • Multi-user access
  • Send time optimization
  • Phone support
Contact Sales
Enterprise
USD0
  • With unlimited contacts
  • Includes features of Business plan
  • plus
  • Enterprise-grade Security
  • Advanced Integrations
  • Sub-account Management
  • Tailored Onboarding
  • Personalized support
  • Flexible contract
  • With unlimited contacts
  • Includes features of Business plan
  • plus
  • Enterprise-grade Security
  • Advanced Integrations
  • Sub-account Management
  • Tailored Onboarding
  • Personalized support
  • Flexible contract
Get Started
Transactional Emails
USD0
  • RESTful APIs
  • SMTP
  • webhooks
  • Email Tracking and Analysis
  • Dynamic Templates
  • Unlimited Log Retention
  • Email support
  • RESTful APIs
  • SMTP
  • webhooks
  • Email Tracking and Analysis
  • Dynamic Templates
  • Unlimited Log Retention
  • Email support
Get Started
User Reviews + Write a Review
"Overpromised, underdelivered."

What do you like best? The features that Sendinblue touts as having, and supporting, are definitely awesome. The GUI interface for builing marketing email automation workflows looks impressive on the website and in the demo material. I was...

"Absolutely horrible and dishonest company to be avoided at all costs"

What do you like best? Nothing. It was cheap, but not worth it in the end of the day. I made huge losses as a consequence of the extremely poor service. What do you dislike? Your service in absolutely awful. Out of seven campaigns sent major prob...

"sendinblue is the worst email marketing service I ever used!!! terrible! terrible!! avoid using them"

What do you like best? nothing! they are scammer!! please don't use their service!! It is my first time write a bad review for a company. I am filled with anger and upset!! I have to curse them to try to close my account and get my refund back!!!! Wh...

"IMPOSSIBLE to work with"

What do you like best? Really.... maybe the easy way to customise the look of the newsletters themselves but totally not worth it in my opinion. What do you dislike? Communication - incomplete info - it is SO hard to find the correct info. I a...

"Don't proceed! You will spend valuable time only to find out they don't approve of your contact list"

What do you like best? I like the free plan, I was tired of paying a monthly fee to another provider when I would only use the service 3-4 times a year. They limit that to 300 sends per day, but if I needed higher sends I could pay a one time fee for th...

Frequently Asked Questions
How much does SendinBlue cost?

SendinBlue offers 5 pricing plan(s):

  • Free — USD0.00
  • Starter — USD25.00 /Month
  • Business — USD65.00 /Month
  • Enterprise — USD0.00
  • Transactional Emails — USD0.00
What is SendinBlue used for?

SendinBlue is a Email Marketing Software solution. Top features include:

  • List Management
  • Customer Support
  • Marketing Automation
  • Project Management
  • Lead Scoring
Does SendinBlue offer a free trial?

SendinBlue does not currently offer a free trial.

What support does SendinBlue provide?

SendinBlue provides Online (Ticket),Business Hours support.

Is SendinBlue cloud-based or on-premise?

SendinBlue is Cloud Hosted software.

What training resources does SendinBlue offer?

SendinBlue provides Help Guides,Video Guides,Blogs for training.