Google Tag Manager Pricing, Features & Reviews

About

The Google Tag Manager is one of the most widely used Tag Management Software options because it can be integrated very easily and can be set up in a few minutes. It supports 'Firebase', which allows mobile app support with partners such as Tune, Kochava, AppsFlyer, etc. The software API can provide access to the Tag Manager configuration for authorised users. It can be used to collaborate with the entire organisation and workspaces. Google Tag Manager allows the publishing of different environments so as to ensure smooth working. The Tag Manager 360 allows more tagging access, though the access levels to certain pages are defined. Besides these, it comes with the feature to create and update tags for the site analytics, conversation tracking and remarketing. Another noteworthy feature is Tag Pausing, which is temporary disabling of the tag. Also, it allows the users to maintain the security of the site by enabling Tag Blacklisting, which is among the primary features to look for while choosing a Tag Management software.

Key Features

✓ Preview Mode
✓ Custom JavaScript Tags
✓ Turnkey Integration
✓ Simple Deployment
✓ Native App Support
✓ Mobile App Support
✓ Data Privacy
✓ Tag Blacklist
✓ Tag Pause
✓ Tag Library
✓ Analytics
✓ Version Control

Screenshots

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Pricing

Tag Manager

USD0

Multi-user Support
Rule-based triggers
Support for Google and non-Google tags
Supports web
mobile app
and accelerated Mobile Pages (AMP)
Workspaces for concurrent tagging projects - 3
User and account administration
Support and Services - Self-service Help Center and community forums
Multi-user Support
Rule-based triggers
Support for Google and non-Google tags
Supports web
mobile app
and accelerated Mobile Pages (AMP)
Workspaces for concurrent tagging projects - 3
User and account administra

Get Started

Tag Manager 360

USD0

Multi-user Support
Rule-based triggers
Support for Google and non-Google tags
Supports web
mobile app
and accelerated Mobile Pages (AMP)
Workspaces for concurrent tagging projects - Unlimited
Approval Workflows
Zones for large-scale implementations and to controlled access to tagging
User and account administration
Support and Services - Self-service Help Center and community forums
Multi-user Support
Rule-based triggers
Support for Google and non-Google tags
Supports web
mobile app
and acce

Get Started

User Reviews + Write a Review

UI

User in Marketing and Advertising

★☆☆☆☆

"Should be called Google Tag Developer"

What do you like best? Single interface to manage all kinds of analytics and tracking code snippets. What do you dislike? Incredibly complex to set up and manage. Very easy to misconfigure and lose track of what's enabled and what isn't....

UI

User in Apparel & Fashion

★★★☆☆

"Good Analytic Tracking Program"

What do you like best? It's a good management system when trying to consolidate numerous analytical tools. It's a price you can't beat with an easy to use interface. The best tool that they offer in my opinion is that they check for errors and make...

LP

Luis P

★★★☆☆

"A little too much for the beginner level but great if you have the know-how"

What do you like best? It is a great idea to have and manage all your tags in one place. It integrates easily with other Google services which is the main reason I started using it. It does include tools for all the different problems we face when ...

ES

Executive Sponsor in Hospitality

★★★☆☆

"A powerful tool for IT professionals"

What do you like best? I like the flexibility of creating multiple environments (e.g., test vs. production), ability to house numerous tags, integration into most advertising software and debugging tools, and that it is free. What do you disli...

AI

Administrator in Consumer Services

★★★☆☆

"Decent"

What do you like best? Its nice to be able to ‘tag’ connections that were involved with project What do you dislike? Not alot of people use this software. What problems are you solving with the product? What benefits have you ...

Read All 174 Reviews

Frequently Asked Questions

How much does Google Tag Manager cost? ▼

Google Tag Manager offers 2 pricing plan(s):

Tag Manager — USD0.00
Tag Manager 360 — USD0.00

What is Google Tag Manager used for? ▼

Google Tag Manager is a Tag Management Software solution. Top features include:

Preview Mode
Custom JavaScript Tags
Turnkey Integration
Simple Deployment
Native App Support

Does Google Tag Manager offer a free trial? ▼

Google Tag Manager does not currently offer a free trial.

What support does Google Tag Manager provide? ▼

Google Tag Manager provides Online (Ticket) support.

Is Google Tag Manager cloud-based or on-premise? ▼

Google Tag Manager is Cloud Hosted software.

What training resources does Google Tag Manager offer? ▼

Google Tag Manager provides Help Guides,Blogs,Video Guides for training.