Google Optimize Pricing, Features & Reviews

About

Google Optimize is a free A/B testing tool that is popularly used for tracking and comparing a website's traffic and conversion rate of campaigns. Google Optimize's analysis can identify websites performing poorly with various techniques, such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website, and their geographical position. It also provides more advanced features, including Custom Visitor segmentation. Google Optimize's Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy.

Key Features

✓ Visual Editor
✓ Test Scheduling
✓ Statistical Relevance Analysis
✓ Split Testing
✓ Multivariate Testing
✓ Landing Pages (Web Forms)
✓ Heatmaps
✓ Funnel Analysis
✓ Audience Targeting
✓ Surveys

Screenshots

Screenshot 1

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Pricing

Google Optimize

USD0

A/B testing
Native integration with Google Analytics
Integration with Google Ads
Personalization capabilities
Advanced customization (includes geographic and user attributes)
Support for single-page web applications
Multivariate testing (MVT) : Limited
Experiment objectives : Pre-selected
Simultaneous experiment capabilities : Basic
User and account administration
Support and services : Self-service Help Center and community forums
Payment options : Free
A/B testing
Native integration with Googl

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Google Optimize 360

USD0

A/B testing
Native integration with Google Analytics
Integration with Google Ads
Personalization capabilities
Advanced customization (includes geographic and user attributes)
Support for single-page web applications
Google Analytics audience customization
Multivariate testing (MVT) : Full
Experiment objectives : Ad-hoc
Simultaneous experiment capabilities : Advanced
User and account administration
Support and services : Services
support and SLAs provided by Google and global partner network
Pay

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User Reviews + Write a Review

IA

Industry Analyst / Tech Writer in Information Technology and Services

★★☆☆☆

"Pretty basic, restrictive, not a fan of the workflow either. Still early days for Optimize"

What do you like best? It's free. No denying that's great. It's not the only tool thats inexpensive - others are free or under £100 a month too, but it's definitely the most popular for free. What do you dislike? A few things. The wo...

★★★☆☆

"Not bad, though it lacks more advanced functionality"

What do you like best? It's free and you can make basic changes to your pages. It also integrates with Google's other tools which is great. What do you dislike? There's no custom CSS/JS which means you can't really implement more complex changes....

★★★★☆

Good AB Testing Tool

What do you like best? A good tool to implement to test on any web property. What do you dislike? Some of the integrations require the 360 subscriptions. What business problems are you solving with the product? What benefits have you realize...

★★★★☆

"Not sure if it's scentific"

What do you like best? As part of the G Ad products it's easy to integrate with Google Analytics. The UI is straightforward as well. What do you dislike? Google never spells out the stat foundation or algorithm behind the scene for its A/B tests....

UI

User in Computer & Network Security

★★★★☆

"Not sure if it's scentific"

What do you like best? As part of the G Ad products it's easy to integrate with Google Analytics. The UI is straightforward as well. What do you dislike? Google never spells out the stat foundation or algorithm behind the scene for its A...

Read All 27 Reviews

Frequently Asked Questions

How much does Google Optimize cost? ▼

Google Optimize offers 2 pricing plan(s):

Google Optimize — USD0.00
Google Optimize 360 — USD0.00

What is Google Optimize used for? ▼

Google Optimize is a AB Testing Software solution. Top features include:

Visual Editor
Test Scheduling
Statistical Relevance Analysis
Split Testing
Multivariate Testing

Does Google Optimize offer a free trial? ▼

Google Optimize does not currently offer a free trial.

What support does Google Optimize provide? ▼

Google Optimize provides Online (Ticket) support.

Is Google Optimize cloud-based or on-premise? ▼

Google Optimize is Cloud Hosted software.

What training resources does Google Optimize offer? ▼

Google Optimize provides Help Guides,Video Guides,Blogs for training.