dataxu

By dataxu

★ 3.8 · 170 reviews Demand Side Platform (DSP) Onetime(Perpetual License)

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About

Dataxu is the industry's leading programmatic media activation, marketing analytics, and data management solution. Dataxu's objective of assisting marketers in fully comprehending how marketing investments result in sales and successful client relationships has come to fruition. And we're delighted to say that Dataxu works with the world's leading agencies and companies to generate genuine results and demonstrate how marketing affects the bottom line. Dataxu was created in 2009 on the belief that data science could improve marketing. Not only are agencies and companies more efficient and profitable, but consumers are also more individualized and engaged. Dataxu assists marketers in bettering their advertising through the utilization of data. Their platform enables you to communicate with real people across all media, including television, and to capture customers' attention when and where it matters most. DataXu is laser-focused on assisting you and your team in overcoming difficult business obstacles by giving you the data-backed confidence you need to prove your

Key Features

✓ Brand Safety and Fraud Protection
✓ Mobile Advertising
✓ Creative Management
✓ AI Optimization
✓ Frequency Capping
✓ Retargeting
✓ Demographic Targeting
✓ Contextual Targeting
✓ Geo Targeting
✓ Private Marketplace
✓ Real-time Bidding
✓ Omnichannel Campaign Management
✓ Reporting
✓ Budget Management
✓ Audience Targeting

Pricing

dataxu Custom Plan

USD0

AI Optimization
Audience Targeting
Brand Safety and Fraud Protection
Budget Management
Contextual Targeting
Creative Management
Demographic Targeting
Frequency Capping
Geo Targeting
Mobile Advertising
Omnichannel Campaign Management
Private Marketplace
Real-time Bidding
Reporting
Retargeting
AI Optimization
Audience Targeting
Brand Safety and Fraud Protection
Budget Management
Contextual Targeting
Creative Management
Demographic Targeting
Frequency Capping
Geo Targeting
Mobile Advertising
Omnich

Get Started

User Reviews + Write a Review

Agency in Sports

"Media Buyer"

What do you like best? DataXu works well with lots of vendors, and is useful when other DSPs sometimes will not be compatible. What do you dislike? The platform is extremely unreliable. If you have three simple tasks to complete, you wil...

★☆☆☆☆

"DataXu had a good bidder and could execute basic programmatic campaigns, i.e. prospecting, BT and RT"

What do you like best? The best way to work with DataXu is on a managed service basis. What do you dislike? Some details were missed with a high volume of campaigns, e.g. some regional campaigns never went live Recommendations to others consid...

Executive Sponsor in Marketing and Advertising

★☆☆☆☆

"DataXu had a good bidder and could execute basic programmatic campaigns, i.e. prospecting, BT and RT"

★★☆☆☆

"Frustrating a lot of the time."

What do you like best? Conversations with company reps when there are issues at hand. What do you dislike? The amount of time it takes to solve an internal issue is longer than it should be. What problems are you solving with the product? What...

User in Hospital & Health Care

★★☆☆☆

"Frustrating a lot of the time."

Read All 170 Reviews

Frequently Asked Questions

How much does dataxu cost? ▼

dataxu offers 1 pricing plan(s):

dataxu Custom Plan — USD0.00

What is dataxu used for? ▼

dataxu is a Demand Side Platform (DSP) solution. Top features include:

Brand Safety and Fraud Protection
Mobile Advertising
Creative Management
AI Optimization
Frequency Capping

Does dataxu offer a free trial? ▼

dataxu does not currently offer a free trial.

What support does dataxu provide? ▼

dataxu provides Business Hours,Online (Ticket) support.

Is dataxu cloud-based or on-premise? ▼

dataxu is Cloud Hosted software.

What training resources does dataxu offer? ▼

dataxu provides Help Guides,Blogs,Video Guides for training.

Company dataxu

HQ Massachusetts,

Starting price Free

Deployment Cloud Hosted

Languages English

Free Trial Not Available