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4.2  ·  854 reviews Marketing Automation Software Onetime(Perpetual License)
About
Act-On provides you with easy to use landing pages and forms, so you can take control of your marketing campaign instead of relying on developers. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message.
Key Features
  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
  • Channel Management
  • Campaign Segmentation
  • Analytics (ROI Tracking)
  • Multivariate Testing
  • Lead Scoring
Screenshots
Act-On screenshot 1
Screenshot 1
Act-On screenshot 2
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Pricing
Professional
USD 900
/Month
  • Automated engagement programs
  • Track website and landing page visitors
  • Score visitors
  • prospects and customers
  • Create contact lists based on behavior and demographics
  • Target emails and messaging to contact segments
  • Deliver landing pages and forms that engage your market and capture info
  • Dozens of pre-built templates for landing pages
  • forms
  • and emails
  • Open API
  • Zapier and Cazoomi enables customers to build the martech they need
  • Interactive analytics and reporting dashboards
  • CRM Integration : Add
Contact Sales
User Reviews + Write a Review
Questionable Client Agreement Practices (Bait & Switch)

What do you like best? The software itself was pretty good. We would have loved to continue using the software and take full advantage of what it has to offer. What do you dislike? Aggressive, high-pressure sales calls and smoke and mirror games ...

Act-On is too expensive for what they offer

What do you like best? Nothing. Act-On provides nothing that other companies don't and for less money. What do you dislike? Promise the moon and are always trying to upsell. Avoid Act-On like the plague--we've tried so many programs like this and...

Worst Company I've ever dealt with

What do you like best? I liked the hands on approach and they don't just forget about you. What do you dislike? They are only after money and care about nothing but signing on people even if they know it isn't a right fit. Lots of promises and te...

Extremely poor service, switched to HubSpot

What do you like best? Honestly not much. Almost every interaction we had with them was pretty poor. I suppose the fact that it's less expensive than Marketo is a bonus. What do you dislike? The user interface - difficult and complicated, poorly ...

Constant upset. Intentional deception regarding contracts. Broke integral features. Shifts blame.

What do you like best? The ability to replace previously uploaded files without changing the link. What do you dislike? Initial experience was ok. Email editor is very limited and building your own custom email templates is unnecessarily difficul...

Frequently Asked Questions
How much does Act-On cost?

Act-On offers 2 pricing plan(s):

  • Professional — USD900.00 /Month
  • Enterprise — USD0.00
What is Act-On used for?

Act-On is a Marketing Automation Software solution. Top features include:

  • Website Visitor Tracking
  • Lead Nurturing
  • Lead Management
  • Landing Pages
  • Email Drip Campaigns
Does Act-On offer a free trial?

Act-On does not currently offer a free trial.

What support does Act-On provide?

Act-On provides Phone,Online (Ticket) support.

Is Act-On cloud-based or on-premise?

Act-On is Cloud Hosted software.

What training resources does Act-On offer?

Act-On provides Help Guides,Blogs,Video Guides for training.

Tool Info
Company Act-On
HQ Portland, Oregon United States
Starting price USD900 /Month
Deployment Cloud Hosted
Languages English
Free Trial Not Available
Best For
Enterprises SMEs SMEs
Customization
No